My clients range from international corporations to solo entrepreneurs. I’ve written for the restaurant and hospitality industry, real estate companies, apparel catalogs, and the cycling industry. I pride myself on capturing your voice, taking your message and getting it in front of your customers.
Article and website content
In the age of the internet, attracting customers is a matter of good, strong content. And that’s right where I come in.
“Receiving Jessie’s writing has been a consistent delight. Her work is thoughtful, creative, and on brand – a difficult trifecta for even the most seasoned writing professional. Delivering fresh, accurate copy to my team has enabled our creative work to blossom.”
– Emily Hebner, Take-on & Copy Executive, onefinestay
Email marketing and newsletters
You and I both know how few email newsletters we actually open—even the ones we actually signed up for! Cutting through the inbox clutter and reaching your audience is a tough job, but I’ve got an ace up my sleeve:
I tell compelling (and useful) stories about your brand and products that your customers actually want to read. Then I tie the whole thing up with a headline they can’t help but click on.
“Jessie wrote one of our most talked about articles of the year. Including her piece in our monthly newsletter led to far more responses and engagements than usual. We found her easy to work with, personally invested in our success and very responsive to feedback. We absolutely would work with her again.”
– Holly Houser, Executive Director of Puget Sound Bike Share
As a product copywriter, I distill products down to their essences in order to provide a clear, enticing idea of what it is and how it solves your customer’s problems. I’ve worked in apparel and the kid’s industry, and have experience both in writing products for the web and for print materials such as catalogs, line sheets and more.
Learn more about my product copywriting services for knitwear designers here.
“I’ve had the pleasure of working with Jessie on my latest book, as well as numerous patterns. […] She has written pattern descriptions and introductions for me that express exactly what I wanted to say. Along with my technical editor and pattern testers, Jessie is a vital part of my independent publishing team. Working with her gives me confidence that my finished patterns are professional, consistent, and clear.”
– Andrea Rangel, owner of Andrea Rangel Knits
Content management and social media marketing
Your web presence is your public face—make sure potential customers take away the right message. I’ll help you hone your website copy to promote your brand, structure your site so that the information customers need is right where they look for it, and create an overall social media strategy that grabs attention.
Custom publication content
I’ve crafted content for custom publishers, like Catalyst Communications, the New Brewer (the journal of the Brewer’s Association), as well as contributing articles to Kaufmann Mercantile’s References Library.
Blogging is one of the biggest ways to position your company as an expert, drive traffic to your website, and get your message out. I write snappy, informative posts that help turn web browsers into potential customers. My clients include IntelliShop, SellRest, and ORbike.com.
“Jessie has been a pleasure to work with at ORbike, and a valuable asset to our team. Through her position as a freelance writer with ORbike, Jessie has the freedom to choose her article topics. The ideas she selects are always in line with our goals and the season.
Her pieces are well written, well researched and in our tone. Jessie does a wonderful job striking the balance between being professional while also fitting in with the recreational nature of ORbike’s style.”
– Ayleen Crotty, Editor, ORbike.com
For examples of the types of blogging I’ve done, head over to my blogging page.
Getting news coverage for your company can be tricky work, but I make your job easier with well-written press releases and news pitches custom-aimed at the news organizations who want to hear your story. I’ve written press releases and created press kit materials for:
Global Citizen Journey
And just for fun, a fake press release to attract attention to the 2013 North American Cycle Courier Championships in Seattle: Local event organizers roll out surveillance drones for “cycle courier race”